Big news for the Sportradar Group, a multinational corporation that collects and analyzes sports data for sportsbook and sports federations. According to the latest gaming news, BetRadar Extends their Partnership with UEFA in a Multi-year deal.
Furthermore, the extension of its existing agreement with UEFA, the European football governing body, will expand the previous exclusive betting data rights. Thus, it will also encompass the non-exclusive right to supply data to non-betting media.
Additionally, the partnership grants Sportradar advanced tracking access. The group aims to leverage this new aspect of the ongoing three-year collaboration to enhance its AI offerings for clients.
BetRadar Extends their Partnership with UEFA in a Multi-year Deal
Carsten Koerl, CEO of Sportradar, expressed his excitement about the expanded partnership with UEFA, emphasizing the value it will bring to clients and soccer fans worldwide through innovative solutions and comprehensive data coverage.
As such, as BetRadar Extends their Partnership with UEFA, it aligns with Sportradar’s strategic focus on long-term investments in global sports rights, driving ongoing innovation and improvement of their offerings.
Furthermore, Sportradar will be presenting technological solutions for effective gambling regulation at the 2025 Regulating the Game conference in Sydney.
UEFA’s side of the partnership includes an extension of their existing 15-year integrity partnership with Sportradar, now incorporating investigation and intelligence resources for match-fixing prevention services.
Guy-Laurent Epstein, UEFA Marketing Director, expressed satisfaction with the partnership, highlighting the value of Sportradar’s experience in match data for betting purposes and the continuation of the successful collaboration for the next three years.
The agreement encompasses all UEFA Club and National team competitions, such as:
- the UEFA Champions League
- UEFA Super Cup, UEFA Europa League
- UEFA Conference League
- UEFA Women’s Champions League
- UEFA Women’s EURO 2025
- the European Qualifiers to the 2026 FIFA World Cup
- the European Qualifiers to UEFA EURO 2028
- the UEFA Nations League
- the 2025 & 2027 UEFA European Under-21 Championships
- UEFA international friendly matches
Sportradar is now able to provide over 900 high-profile matches each season, representing a nearly 33% increase from the previous cycle due to the new formats that will be implemented for UEFA Club Competitions at the beginning of the 2024-25 season.
In order to assist UEFA’s Anti Match-Fixing Unit, the collaboration includes dedicated intelligence and investigation resources, comprehensive and systematic bet monitoring, and educational services to aid in the prevention, detection, and investigation of match-fixing. Last but not least, this UEFA partnership will make this data even more valuable to those wanting to open a soccer sportsbook.
About SportsRadar AG
Sportradar Group AG (NASDAQ: SRAD), was established in 2001. They are a prominent global sports technology company that specializes in creating engaging experiences for sports enthusiasts and bettors.
Situated at the crossroads of the sports, media, and betting sectors, the company offers top-notch solutions to sports federations, news outlets, consumer platforms, and sports betting operators to assist in expanding their operations.
Serving as a reliable partner to renowned organizations such as the NBA, NHL, MLB, NASCAR, UEFA, FIFA, Bundesliga, ICC, and ITF, Sportradar covers nearly a million events annually across various sports. With strong industry connections and expertise, Sportradar is not only revolutionizing the sports fan experience but also ensuring the integrity of sports through its Integrity Services division and promotion of an integrity-focused environment for all stakeholders.
