Exposure to gambling ads by children on TV dropped to an average of 2.5 percent in 2019. It came from 3.2 percent from 2018. It peaked at 4.4 percent in 2013. According to the report by the Advertising Standards Authority, gambling ads made up less than 2.1 percent of the ads seen by minors throughout the year.
Gambling ads seen by minors on TVC include advertisements for the lottery, scratch cards, and bingo. They are followed by ads for sports betting and casinos. The ASA made the report in part of their commitment to ensuring rules are working to protect kids and vulnerable people.
Also, the ASA compiles ad data related to age-restricted product categories that include alcohol. From 2008 to 2019, children’s exposure to TV ads decreased by 47 percent from 219 ads a week in 2008 to 116 ads a week in 2019. That’s good news for parents.
Exposure to Gambling Ads
Although the TV ad rules did help in curbing the number of ads seen by children, other factors come into play. ASA said that there’s a shift in media consumption among consumers. There’s an increased consumption of online media, including online and on-demand video, according to sportsbook pay per head reviews and news sites.
Based on sportsbook pay per head sources, most people spend more time on social media instead of watching TV. As a result, there are fewer consumers watching television shows and exposed to ads. ASA wants policymakers to remain vigilant in safeguarding other media platforms.
ASA is using the latest technology to monitor children’s exposure to ads on the internet. Also, it takes quick action when it identifies any problems. Kids will not ask what is pay per head soon if they are not exposed to gambling ads on any platform.
