The British gaming firm Bet365 has existed since 2000. It offers a variety of online gambling options, such as sports betting, casinos, poker, and bingo. Bet365 has a main office in Stoke-on-Trent and a branch office in Malta. Denise and John Coates co-founded Bet365, who are now the company's principal shareholders and co-chief executives.
Bet365 announced its US launch in 2018, just after the US Supreme Court decision allowing states to regulate sports betting, with a collaboration with the Hard Rock Hotel and Casino in Atlantic City as the first US launch location. Afterwards, in September 2021, the business announced that Century Casinos and Bet365 would enter the Colorado market through a licensing and revenue-sharing agreement. Colorado was the site of Bet365's official launch on September 6, 2022.